The Buzz Around the Today Show Pink Salt Laundry Hack
Recently, the Today Show featured a fascinating laundry hack involving pink Himalayan salt. This seemingly simple trick promised brighter whites, softer fabrics, and a naturally deodorized laundry experience. The internet promptly exploded with interest, leaving many viewers wondering: does it really work?

This article delves deep into the science behind the claim, exploring the properties of pink Himalayan salt, analyzing the potential benefits for laundry, and ultimately, determining the validity of this viral cleaning tip. We’ll examine the purported advantages, address potential drawbacks, and offer alternatives for achieving similarly positive laundry results.
Understanding Pink Himalayan Salt
Pink Himalayan salt is a type of rock salt mined in the Himalayas. Its distinctive pink hue comes from trace minerals, including iron, which give it a slightly different taste compared to regular table salt. While often touted for its health benefits (though scientific evidence for these is limited), its application in laundry relies on different properties.
The key element at play here is its mineral content. These minerals, along with the salt’s natural abrasiveness (though mild), are believed to contribute to its purported laundry-boosting effects. But does the level of these minerals justify the claims made by the Today Show segment and subsequently spread online?
The Claimed Benefits: Brighter Whites, Softer Fabrics, and Deodorization
The Today Show segment highlighted three primary benefits of using pink Himalayan salt in laundry: brighter whites, softer fabrics, and effective deodorization.

Brighter Whites: Fact or Fiction?
The claim that pink Himalayan salt brightens whites is based on its potential to help remove stains and brighten fabrics through a mild abrasive action. The trace minerals might also contribute, though this is not definitively proven. However, it’s important to note that other, more effective methods exist for whitening clothes, such as oxygen bleach or specialized laundry detergents. While pink salt might offer a slight brightening effect, expecting dramatic results is unrealistic.
Softer Fabrics: A Matter of Minerals?
The softness claim is likely connected to the salt’s interaction with water. Salt can affect water hardness, and softer water can potentially lead to softer fabrics. However, the impact of Himalayan pink salt on water softness compared to other, more readily available options, such as water softeners or laundry detergents containing water-softening agents, remains debatable. The difference may be subtle and hard to detect.
Deodorization: Natural Odor Eliminator?
The deodorizing effect is likely related to the salt’s ability to absorb moisture. This property is not unique to Himalayan pink salt; many other salts possess the same characteristic. While it might help neutralize some odors, it’s unlikely to replace a dedicated fabric softener or odor eliminator for heavily soiled or strongly smelling items. It’s more of a supporting role rather than a primary solution.
Potential Drawbacks and Considerations
While the Today Show segment highlighted the potential upsides, there are some downsides to consider when using pink Himalayan salt in laundry.
- Cost: Pink Himalayan salt is typically more expensive than regular table salt or other laundry additives.
- Abrasiveness: While mild, the abrasive nature of the salt might cause wear and tear on delicate fabrics over time.
- Clogging: Excessive use of salt could potentially clog washing machine pipes or damage the machine’s components.
- Environmental Impact: The mining and transportation of Himalayan pink salt can have environmental implications, though this is true of most mined products.
Alternatives to Pink Himalayan Salt for Laundry
Many effective and readily available alternatives can achieve similar results to those purported by the pink salt method. Consider these options:

- Oxygen Bleach: A highly effective whitening agent for whites and bright colors.
- Baking Soda: A natural deodorizer and mild stain remover.
- White Vinegar: Helps soften fabrics and remove odors.
- Borax: A natural booster for laundry detergents.
- Fabric Softener: Specifically designed to soften fabrics and reduce static cling.
Conclusion: A Helpful Addition or Hype?
The Today Show pink salt trick, while seemingly intriguing, doesn’t offer a revolutionary solution for laundry. While it may offer minor benefits in terms of brightening, softening, and deodorizing, these improvements are likely subtle and not significantly different from using other, more readily available and cost-effective options. The salt might act as a helpful addition to your laundry routine, particularly for those seeking a more natural approach. However, it shouldn’t be considered a miracle cure for all laundry woes. The hype surrounding the trick might have outweighed its actual impact. Before embracing the pink salt method wholeheartedly, consider weighing its cost and potential drawbacks against the numerous established and effective alternatives available.